top of page

Privacy Policy

This Privacy Policy outlines the collection, use, and sharing of your personal information when you visit or make a purchase on (the “Site”).


When you visit the Site, we automatically collect some information about your device, such as your web browser, IP address, time zone, and some of the cookies that are installed on your device. We also collect information about the different web pages or products that you view, along with any websites or search terms that sent you to the Site, and how you interact with the Site. We refer to this automatically gathered information as "Device Information."

We use the following to collect Device Information:
Cookies:  These are data files, that often include a unique identifier. 
Log Files: These track and trace any actions that occur on the site and collect relevant data such as your IP address, browser type, your Internet Service Provider referring and exit pages and date and time stamps.
Web beacons, tags and pixels: These are electronic files that record information on your browsing activity on the Site.

If you wish to opt out of being tracked by Google Analytics, visit this link:

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, and PayPal information), email address, and phone number.  We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and, when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We may use your device information for advertising purposes and for retargeting advertising based on your previous web searches.


We share your Personal Information with third parties to help us use your Personal Information, as described above.  Google Analytics is the main tool that we employ to understand the activity of customers who use this Site. If you wish to know more about how Google uses your information, you can find it here: 

Please note that we might share your Personal Information if we need to comply with any applicable laws and/ore regulations. We will also share such information if we need to respond to a subpoena or a search warrant or any other legal request for information, to protect our own rights.

We will use this information in remarketing or targeted advertising activities.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt-out of targeted advertising by:

    GOOGLE -
    BING -

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that our Site’s data collection procedure will not alter if we see a Do Not Track signal from your browser. 


If you are a European resident, it is your right to not only access any information that we might hold about you, but also to ask for it to be corrected in the case of errors, or for it to be updated or deleted. Please contact us in the first instance, via the contact information below, if you would like to exercise this right. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.



Updates to this policy will be made from time to time so that it stays in line with our current practices and procedures or to comply with the changing landscape of legal or regulatory requirements.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


If you wish further information about our privacy policy, or if you have any questions, or wish to make a complaint, please contact us at this email address: If you wish to use regular mail, then the address is: 52, Fife Street, Nuneaton, WAR, CV11 5PW, United Kingdom

bottom of page